Relax Gaming Casino Games Library to Go Live across Max Entertainment Brands

Online casino content aggregator and supplier Relax Gaming will supply its entire games portfolio to Malta-based online casino operator Max Entertainment in the delivery deal signed by the company.

The deal covers Relax’s entire library of in-house built online slots, including hit titles Money Train and Snake Arena.

Max Entertainment’s brands will also gain access to the provider’s enormous catalog of aggregated iGaming content. The games are expected to soon be launched across the online gambling operator’s casino operations.

Founded in 2012 by a team of industry experts, Max Entertainment boasts four brands under its umbrella, including flagship online casino Slotty Vegas as well as GoSlotty, VulkanBet and GGBet.

Latest Partnership Demonstrates Portfolio’s Appeal

Of their partnership with Max Entertainment, Relax Gaming CCO Daniel Eskola said that it “demonstrates the appeal of our portfolio among operators that are dearing to do things differently and create a unique iGaming experience for their players.”

Mr. Eskola added that they are excited to be joining forces with Max Entertainment and its exciting brands and look forward to providing them with their wide selection of quality proprietary games and localized third-party content that “have proven to increase growth for our partners.”

Max Entertainment Head of Casino and Product Ion Minca commented that they expect their partnership with Relax Gaming to “offer huge benefit in terms of customer acquisition and retention.”

The official added that the seamless integration and flexibility that Relax offers will enable them to tailor the content each of their brands will be offering and prioritize games that “resonate with our target audiences.”

A Strong Period of Growth

Relax Gaming said that its latest partnership with an iGaming operator came as the company is in the middle of a strong period of growth. The supplier has expanded its client list significantly over the past several months by teaming up with several major international operators.

Last month, Relax formed an alliance with Swedish gambling powerhouse Svenska Spel to provide its online operation Svenska Spel Sport & Casino with access to its proprietary and third-party partner content.

It was in June again when Relax announced a content delivery deal with multi-brand retail and online gambling operator GVC Holdings. The partnership would see the provider roll out its library of online casino games with GVC’s digital gambling brands.

Relax has also recently expanded the content available on its aggregation platform with B2B partnerships with a number of iGaming studios, including Fantasma Games, ReelPlay, and 4ThePlayer, among others.

Relax this year celebrates its 10th anniversary. The company boasts a portfolio of more than 1,000 proprietary and third-party studio games that are licensed by the Malta Gaming Authority, the UK Gambling Commission, the Romanian National Gambling Office (ONJN), and more.

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