Provider of solutions for the online gambling industry SoftSwiss this week announced that it has expanded its existing deal with Playtech to now cover the latter’s Live Casino range.
SoftSwiss and Playtech first announced their partnership in the summer of 2019. Back then, SoftSwiss gained access to Playtech’s library of online casino content.
Under the expanded deal between the two major online gambling providers, SoftSwiss will also have access to Playtech’s Live Casino portfolio and will be able to deliver that to its network of clients and white label partners.
Playtech’s Live Casino suite features multiple titles, including Blackjack, Roulette, Baccarat, Dragon Tiger, Casino Hold’em, and more. Due to the popularity of its offering and the rapidly-growing demand for live casino content, one of the company’s main growth objectives involves constantly expanding and upgrading its live dealer offering and extending its reach across new and existing markets through major commercial deals.
Last month, Playtech premiered the latest addition to its Live Casino range, Majority Rules Speed Blackjack. The company said that its latest live dealer title was another scalable product built around community play.
The game features two modes – Majority Rules, where all participating players vote on whether they want to Hit, Stand, Double or Split, and Best Strategy, where player hands are automatically resolved according to a pre-defined blackjack best strategy flow.
Happy to Add Playtech’s Live Gaming Content
Commenting on their extended partnership with Playtech, SoftSwiss said that it is happy to add its partner’s Live Casino range to its comprehensive Game Aggregator portfolio and to enable its clients to take advantage of new content opportunities.
Playtech’s Live Casino offering will be streamed for SoftSwiss, its partners, and their players from the former company’s live studios in Latvia and the Philippines.
As mentioned earlier, SoftSwiss and Playtech originally formed a partnership last summer. As part of that original deal, more than 140 of Playtech’s online casino titles, including Great Blue, Age of the Gods, and Wild Wishes, became immediately available to SoftSwiss’ clients and across their Curacao- and Malta-licensed brands.
While label casino operators using SoftSwiss’ online casino platform were the first to gain access to Playtech’s content as part of the alliance between the two gambling providers.
Earlier this month, Playtech hailed the performance of its upgraded leaderboards solution as part of its continued focus on improving its player engagement tools. The upgraded solution now features competition-style elements that enables players to earn points and climb higher in the leaderboards for a chance to win a range of additional prizes.
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